A Step-By-Step Course To The Auto Broker Business

Firstly, thanks for stopping by the Auto Dealer Academy. We’ve been training auto brokers since 1997.

Now… the “Auto Broker Course” teaches you everything you need to know to start and build your auto broker business. From finding clients to taking trade-ins, to pricing your service.

And… to be completely upfront, the “Auto Broker Course” is a SUBSET of the larger “Master Course” which includes training on wholesaling, being a small dealer, an auto broker, and much much more. See the Master Course Syllabus to understand the scope of the entire training available here at the Auto Dealer Academy. Some people JUST want the “Auto Broker” Training, so therefore I offer that option.

Are you interested in becoming an Auto Broker? Keep reading…

You should… it’s a GREAT career. From my experience, people prefer driving over walking. So, cars are ALWAYS in demand – good or bad economy.

If you want to be an auto broker, you probably need step-by-step training & support… teaching you everything from A-Z. That’s what we do at the Auto Dealer Academy.

Now.. let’s get to the good stuff.

In MOST states, there is NO auto brokers license. You simply get an auto dealers license and operate your business with the Auto Broker Model as I teach in my training course.

There are a few states with the designation of “auto broker” such as in California.

What is an Auto Broker? Do you want to become an auto broker?

Let me show you!

An auto broker is an independent car buying professional who will search, negotiate, and purchase a new or used car deal on the behalf of their customer/client for a profit.

You are the middle man locating & buying the vehicles for your clients are ready, willing, and able to purchase (we need to make sure they have the financial ability to purchase by making SURE they are pre-approved by a lending institution). You are their personal auto broker – a full-service auto broker.

This is an exciting career option for people who love cars and love helping people.

The Auto Dealer Academy offers a comprehensive Master Course Auto Broker Training Program. Learn more

Basically you act as a one-man “car buying” service. You are a new kind of dealership – an Auto Broker!

Use your auto brokers license or car dealers license to find your client’s new vehicles at no-hassle discounts and used cars at near wholesale prices.

Your clients love you and they tell everyone they know about you. With the right personality, you can make six figures a year with no problem.

Typically, you will be buying cars 3-5 years old NICE CARS. This is a NICE car business! All of them should be GREEN LIGHT at the dealer only auto auction. You want to buy common cars that are easy to find and buy – no weird colors or options. I will teach you how to take profitable orders! Do not accept a job looking for a needle in the haystack (unless you get a nonrefundable auto broker fee!).

This job is also a Monday-Friday 9-5 type of job in MOST cases. You set the terms of your job. You can purchase cars during the day at dealer auctions (in most cases) and deliver to the car to the clients place of employment.

Your client just wants his car of choice at a FAIR PRICE without ANY HASSLE. This is where you come in – you are a friendly smiling face who is there to help facilitate a smooth quick, easy, painless transaction – the way car buying should be! Right?

This is MY favorite business model. It feels good to see my clients so happy and excited about the car I selected for them. In most cases, they simply can’t believe how easy the process was and how much time it’s saved them and how much money they saved. And let tell you, they tell everyone they know about me! It’s great when you get a call and the person says, “Hi George, I am Todd, a friend of Sylvia’s. You bought her a Maxima a few months ago. Now, I am in the market for a car. Could you help me?”

TABLE OF CONTENTS

INTRODUCTION:
Introduction to Auto Brokering
Tips for Success
Three Things You Must Do to be Successful
Auto Broker Checklist

FIFTEEN STEPS TO SUCCESSFUL AUTO BROKERING:
Step 1: Marketing (Finding Clients)

Credit Unions

Small Business Owners

Networking Groups

Web Presence

Word of Mouth

Company Benefits Package

Other Marketing Ideas

Step 2: Customer Walks Through Buying Process

Step 3: Customer Meeting to Discuss Op+ons & Value Trade
In

Telling the Client “The Story”. Selling the “Experience”

Taking Profitable Orders! (This advice ALONE is worth the price of the course!)

Step 4: Write Up the Order

Taking the Deposit

Preselling the Warranty

Step 5: Source the Vehicle

Used Cars: Auctions, Wholesalers, Dealers, eBay, …

New Cars: Nine Step Process

Step 6: Negotiate & Buy the Car

New Car Tips

Used Car Tips

Step 7: Get a Buy Bid on Their Trade In

Step 8: Call the Client With Their Trade In Value & Price on Extended Service Contracts

Step 9: Call the Client and Update on Your Search

Step 10: Get the Car Inspected & Cleaned

Step 11: Facilitate Financing

Step 12: Have Paperwork Printed & Ready

Step 13: Deliver the Car to the Clients Home/Office

Step 14: Send a “Thank You” Card!

Step 15: Call One Week, One Month, Six Months, One Year, &
Forever!

Building a Lifetime of Profit One Customer at a Time

Let’s Talk About Profit

I bought your course way back in 2008/2009 I believe !!

It was absolutely great ? and way it was laid out I enjoyed it very much – actually gave me a good foundation to start in cars – I did some local retail too but ended up focusing on wholesale and export mostly –I made good money in cars.

It gave me the opportunity to go live overseas with my parents and family for 5 years (after 13 years) – instead of being a corporate slave in the IT industry- I was able to buy rental properties in Dubai and London with the money I made from cars thanks to you, which I still hold.

THANKS TO YOU !!! ? ? ?

I am back in the US now and I am setting up a used car dealership/ mechanic shop/collision shop under one roof.

Zack Umer

“Now, I feel like I have my PhD in auto buying, thanks to George. The course itself is worth its weight in gold, but the auction experience in Dallas is unbelievable!

George is totally focused on you and won’t let you not learn how to spot all the signs of frame damage, water intrusion and re-painted cars. He’s right by your side until you get it, get it right and get it good.

I’ve paid a lot of money over the years for alleged “experts” and have been disappointed. George is the real deal.

He tells and teaches you EVERYTHING. What he knows is yours. There’s no ego that gets in the way of his mentorship. Also, the inspection video showing how to inspect a used car is worth the price of the course alone. If I didn’t learn or get anything else I would have been happy just having that videos. It will end up saving me, family and friends thousands of dollars over the years because we’ll be able to spot damage and avoid those cars.

If you’re serious about buying and selling cars there is no better teacher than George.

Bette BonFleur - Orlando FL

I just want to drop you a line and let you know how beneficial your course has been. I have been attending auctions for about 8 weeks now, and the techniques on your video and subsequent trainings are 100% accurate.

I have watched other dealers and wholesalers preview cars and some of them are using the same techniques. I have gotten to know several dealers and wholesalers, and you are exactly right, these new acquaintances are very helpful in sharing their knowledge of the industry.

Some of these folks have actually given me their business card and asked me to give them a call if I had any questions or needed help with a particular issue.

Keep up the good work George!”

Rusty Smith - Dallas TX

George, I wanted to write and let you know that study course was completely worth every penny and more…much more. I must admit, I had my doubts about spending the money and time for the auction training and questioned whether it would be worth it.

Well….thank God I went through with it. The training, coaching and personal attention you provided during these 2 days has easily given me a 2 to 3 year jump on the industry learning curve. Heck, by the 2nd day of my training I honestly had enough confidence to start bidding and buying that day!

As if the auction training wasn’t enough, you pressed on to educate me regarding some of the other major points of becoming a dealer.

You’re truly something that is rarely found in any industry….an expert with the “heart of a teacher!” Priceless experience.

God Bless you brother. J.Shelton”

Jeremy Shelton

“Hello George…I have only had your study materials for less than 2 weeks and wanted to say “thank you!” What an eye-opener. I have been buying cars for 30 years for myself and only wish I knew about you years ago. My first purchase was a Volvo S60. Owned it for only 9 days and netted $2200.00 thanks to following your lead in how to write the ad. I made my second purchase yesterday and again using what I have learned so far from your materials, bought a really nice Jetta for $2,000- $3, 000 below wholesale. I think this one was a steal!

My long term plan is to make this a full-time career. I have been a “car guy” since before I was old enough to drive. This business is a lot of fun and of course profitable. Your guides have explained all the different facets of the business, from brokering to EBAY to wholesaling and everything in between.

Some people may think the cost of your course is expensive. What those people may be overlooking is that this is without a doubt the cheapest investment anyone could be making. I am proof as I have already at least doubled my investment in just over 1 week!!

I sincerely thank you not only for the course materials but also how you make yourself available for consultation.

Best regards,

Mark Schwartz - TN