Dealer Auction Training

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One-on-One Auction Training!

An experience you will never forget.


How it works:

  1. PURPOSE: To get hands-on training from the Auto Dealer Academy at a live “dealer only” auction. The true value is learning how to inspect used car properly! Secondly, you will learn my technique for determining market value of any car. The inspection training and learning my valuation model are critical components of this training. Thirdly, we are able to spend quality time talking about the car business & brainstorming together about possible business strategies you can use… one on one. I offer a one day package and a two day package.
  2. After you decide you want this advanced auction training, we will set a date that works for the both of us. (TIP: Before arriving, make sure you have been through the study course. You need the knowledge of the study course training to get the most out of the one-on-one training.)
  3. The auction training will be held in Dallas, Texas. Most folks fly into DFW and get a hotel near the airport.
  4. Bring VERY comfortable clothes with a good pair of walking shoes, a notebook, and your list of questions. Wear a shirt you don’t mind getting dirty! In the summer, dress for heat with sunscreen, a hat, and shorts. There will be a lot of walking. It’s a big auction with around 3500 cars being auctioned!
  5. If you select the one day package, training will be on Wednesday.If you select the two day package, we will meet both Tuesday & Wednesday for training. On both days, we will “walk” and “inspect” a lot of cars. I WANT to MAKE SURE you learn to spot paintwork, frame damage, and cars that have been in an accident. This hands-on inspecting training alone is worth many many times the price.Tuesday Training:
    • Tuesday will mainly consist of teaching you how to inspect cars thoroughly! We will crawl in the car, under the car, on top of the car, and drive it. We will inspect a lot of cars, from junkers to trucks to nice BMWs. We will go over auction basics, how to get organize auction days for maximum effectiveness, what makes a great buyer, … I use Tuesday to teach you the old fashion way of finding paint work and on Wednesday I bring technology to help us – I bring a paintmeter and teach you how to use it. This training last a few hours.

    Wednesday Training:

    • More inspection training and a shadowing process. During shadowing, I will critique your inspection skills as you inspect the car and “call me the car”. You see, on Tuesday you mainly watch me and on Wednesday, I mainly watch you! After you call me the car, I will show you things you missed and help hone your inspection skills. Each car is basically a “test”. Maybe one car will have frame damage, one might be a repaint on the driver’s door and fender, or it might have nothing wrong with it, while another one might have hail damage, … and it will be your job to find those things! This training lasts from 7AM to around noon.
    • The actual auction: We will meet early in the morning on Wednesday around 7:00AM or so. I will show you how I prepare my “run list” (in fact, I will give you a CD with a video showing you how I prepare MY run list ahead of time)!
  6. I will reveal some real insider secrets I reveal to only dealers – things I can’t reveal in the study course for reasons I will explain to you.
  7. Then, we will head to the “lanes”, “tune your ear”, & listen to the auction. This can be VERY intimidating but when you leave – you will feel pretty darn confident. It can take some time to learn how to listen to the auctioneer. You will get it. You will learn the tricks and traps to watch out for, what to do after you win the car, what to do if its sold green light/red light/or with a personal ride and drive, and much more. We will discuss the arbitration department, logistics of getting the car home, post sale inspections, and more.
  8. Both days we can grab lunch. Most folks insist on taking me to lunch so we can chat. I truly take an interest in your education and success. I am very patient and a great instructor (if I may say so myself). Nothing beats this hands on training – truly!

Customer Testimonials:

Dear George,

We had a great day at the auction. Watching so many dealers buying and selling makes you realize this business really isn’t complicated. It was an enlightening experience that increased our confidence immearsureably!

Thank you so much for showing us first hand all your tips of inspecting vehicles, and for sharing those extra little insights that is the pulse of the market. Our job of determining market value will be so much more accurate.

Thanks to you we look forward to lots of success selling used vehicles.

Don and Sharon Martin

Dear George,
I feel I learned more in my “Day at the auction” than what I would have learned in years years of trial, error and self study on my own. You were especially helpful in pointing out frame damage, repaintwork(and original paintwork), flood damage, hail damage and funny noises(stay away). My only regret is that I did not make it “Two days at the auction”.
John, Chicago, Illinois

Just wanted to follow up and thank you for the “Day At The Auction”. What a great experience! This being my first auction to attend, I was absolutely amazed by the massive amount of action taking place everywhere. To the begginer, it is all very overwhelming and confusing. What I learned from you during that one day, would no doubt have taken me several trips to the auction before feeling comfortable with the process and being ready to buy. I now have the confidence to go to auction and start buying, knowing what mistakes to avoid. Thanks again for the great experience. It was worth every penny!
Mark D. – Frisco, TX

GeorgeA Day at the Auction with George…The Best Money spent learning the car biz. I Ordered All the study materials, read them all ( some 2-3 times ), watched the Videos, etc. Not to take away from the other materials, but a day at the Auction with George can Not be taught in any book or video. He shared so much Valuable information that is just not in the books or video…there is NO substitute for hands on training. I can’t wait for my license in the next couple of days, to put to use all of the things I learned from George at the Auction.

Thank You so much for sharing All the things you shared with me. I think one of the most valuable parts was how to value a car, using the palm pilot. It was one of the things I was wondering how to do. The system you have at the auction is cool…The Hit List, the method & order you do things, inspection, value, etc…just another one of those tools that can not be taught in the books or video. I also appreciated the question and answer session we had while having hot chocolate.

I have to be honest with you and say I was kind of skeptical before I came to Texas, and was thinking of canceling. In this day of emails, it is some times hard to read someone. I sometimes got the impression from some of your emails that you didn’t care about me, I was intruding on your time, that you were kind of an arrogant guy, etc. After spending time with you, Not the case at all. You seem very humble, easy going, genuine in helping others to learn. You know the business of cars, and it shows, without being arrogant. I too, enjoyed my day at the auction with you talking about cars.

Thank you so much for all the info you have shared with me….

Talk to you soon,

Ken Sypolt, AutoSport Brokers

George: Just a quick note to say thank you for yesterdays Auction experience. I believe it was Confucius who said” I hear and I forget, I see and I remember, I do and I understand. Yesterday’s five hours of “doing” did more to bridge the gap between a fuzzy concept and clear understanding of the Auction process, than I could have gleaned from a dozen books. We utilized every sense but taste as we appraised cars. At any moment I expected you to tell me to run my hand across some wet spot on the engine and taste it. Who knows, you may do that yet. But you did teach me how to use sight, smell, sound and speech to make better buying decisions. All through the day, I say you practicing what you preach – and I saw the positive results of it. Great day and a huge jump start on the learning curve. Thank you. Tom – TX

Dear George, Thanks for the Day at the Auction. Nothing beats getting hands-on training with someone with your experience. I learned how to spot paint work, hail damage, and other “red flags”; things I would have completely missed without your guidance. Listening to the auctioneers was exciting – you helped me to understand what they were saying. I would highly recommend anyone who is seriously considering getting into the used car business to make the investment and spend a day (or two) at the auction with you. Thanks again,John, North Carolina

George,Now, I feel like I have my PhD in auto buying, thanks to George. The course itself is worth its weight in gold, but the auction experience in Dallas is unbelievable! George is totally focused on you and won’t let you not learn how to spot all the signs of frame damage, water intrusion and re-painted cars. He’s right by your side until you get it, get it right and get it good.

I’ve paid a lot of money over the years for alleged “experts” and have been disappointed. George is the real deal. He tells and teaches you EVERYTHING. What he knows is yours. There’s no ego that gets in the way of his mentorship. Also, the videotape showing how to inspect a used car is worth the price of the course alone. If I didn’t learn or get anything else I would have been happy just having that videotape. It will end up saving me, family and friends thousands of dollars over the years because we’ll be able to spot damage and avoid those cars.

If you’re serious about buying and selling cars there is no better teacher than George.

Bette BonFleur

Orlando, Florida

George,I just wanted to give you my take on the “Two Days at the Auction”. Man it was great. Your knowledge and training was awesome. An auction is so fast paced, with so many people that you would be crazy to go there without this training. I was able to watch as you pointed out some of the mistake that untrained dealers were making. Those mistakes cost them big dollars$$$$. I was also able to see you locate a car of interest, go thru bidding process and win. That was so exciting. Your inspection process is very much needed by anyone who wants to buy and sell cars. After my intial training, I really enjoyed it as I inspected cars and you pointed out all of my mistakes. Your course is GREAT and it’s worth every penny.

Thanks George,

Lance E.

New Orleans,La.

George, I wanted to write and tell you how that my time with you at the auction was an amazing experience. I elected to stay with you for 2 days instead of just 1 day, and it was worth every minute and more. Your manuals and CD’s are excellent teaching tools, but I discovered first hand, in being with you at the auction that there are a lot of people out there getting suckered at the auction because they don’t have the training and experience that you have.

I realized that there are TWO critically important aspects to the auction that one must be physically present to learn. First, your inspection process and abilities to spot problems and potential problems with cars is incredible. Without having been there with you to learn the finer points of inspection, I would only be another average buyer. Your expertise and past experience as a body man is invaluable.

The videos and manuals are a terrific starting place, and I honestly believed that I knew about 95% of all I needed to know about car inspection before I attended the auction. Man, was I wrong! I discovered that my inspection skills were merely on par with the average consumer. What I learned with you in a few hours of inspection was amazing. My confidence level in myself to find quality used cars is now 1000% more!

But I also realized that one must look at a LOT of cars to really get the knack of it and to be able to find previous damage and paintwork on cars that have been expertly reconditioned. I also learned that many of the experienced car buyers at the auction don’t have even half the inspection skills you have. Although an hour or two with you will greatly improve even an experienced buyer’s inspection skills, I realized that one should ideally spend an entire day with you doing nothing but inspecting cars. That’s why I feel a “2-Days at the Auction” option should be mandatory. Thank you for sharing your knowledge and skill.

Which brings me to my second point about the auction experience. I also wanted to contribute this letter as a cautionary word to those interested in getting into this business. The auction was NOTHING like what I thought it would be! The action is so fast-paced, so loud and busy, and with a couple of dozen auctioneers all shouting “gibberish” at 100 miles per hour, I was completely overwhelmed. I couldn’t believe that cars were being bidded on and sold within 30 to 60 seconds and that the lines of cars going through the auction never even stopped. The cars just kept rolling by and with the auctioneers shouting gibberish nonstop, it was impossible for me to determine which car had just been sold and which one was being bidded on at any moment. In fact, I was immediately struck with the thought that I would never be able to do this. However, in spending a few hours around that action, my ears started becoming attuned to each auctioneers lingo and tempo, and I learned how they also bait the buyers with “air bids”, taking advantage of all the action and movement going on to force buyers into bidding against themselves when in fact there may not be anyone else bidding! I do not believe that this can be taught in a manual or even a video. One has to experience this for themselves. I might be able to become an expert on inspection and determining a car’s value, but if one does not master the actual bidding process, it doesn’t mean a hill of beans. My time at the auction on the second day was invaluable. I came back from my trip to Texas realizing that I would still need to spend many more hours at my local auction just listening, watching, and learning each auctioneer’s lingo and how each auctioneer “works the crowd”.

My experience with you during those 2 days was incredible. I cannot emphasize enough how important it is that your students attend the auction with you. One day may be enough to get their feet wet, but I strongly recommend 2 days with you. To gain maximum benefit, I suggest a full day to learn auto inspection, and the second day to learn the actual bidding and buying process.

On a personal note, I found you to be an excellent teacher as well. You did not waste a minute of time with matters that had nothing to do with why I was there, although you were very patient with me while I was learning. I feel that you gave me much MORE than what I paid you for. Nobody can come away from your auction training feeling that they paid too much. No way! The experience I received in those 2 days was worth far more than the amount I paid you. You held nothing back and you volunteered a lot of knowledge that you didn’t have to. I can honestly say that any student attending the “Day at the Auction” with you will get much more than they expected.

In closing, I want to thank you for putting together this incredible course. Many people will benefit tremendously from your advanced knowledge and skills. I looked at several other courses all claiming to teach what you teach, but after spending time with you, I came to realize that your course is by far the most superior training tool out there. Your competitors don’t even compare!

Best of luck to you and to all your students.

D. Cushman

Burbank, California

George is one of the best in the business by far. The real world education you get from him far exceeds the price. The “Day at the Auction” was very motivating & useful to anyone looking to become a dealer in the car business. George teaches his skills in a very simple to understand style which will teach someone who has never even considered the car business to feel like a expert with a little patience & common sense!



Richmond Va

Hey George,

I just wanted to let you know how much I enjoyed spending two days at the auction with you. You are an excellent teacher and showed a genuine interest in what I wanted to do in the car business. You asked me questions and gave me answers. I also had the pleasure of watching you in action as an auto broker when you went through the process of bidding on a vehicle for a customer and then completing the transaction.

Another great experience was meeting Joe, a wholesaler. He gave me a lesson in what was possible in the wholesaling business. He was positive proof of what you teach in your study course.

Even though I had been to the dealer only auctions before, you showed me things that could have taken months or years to learn on my own. Seeing how a professional like you does it was well worth the price of admission. You really have this business down to a science and you are open to new ideas. I really admired your discipline in being able to walk away from any vehicle that did not meet your standards. You do practice what you preach.

Another thing I like about learning from you is that you do not hide your mistakes, but talk about them openly. You taught me things that I could never have learned in a book, or from a CD/DVD/video.

If anyone is serious, and I mean serious about learning how to buy and sell vehicles then George Dean is the man to see.

Thanks George and I look forward to working with you in the future!

Daryl Porter

Next Level Motoring LLC

Shreveport, Louisiana


I just returned from spending 2 days with you at the Dallas Auto Auction and wanted to drop you a note to say �thank you.� I had previously bought a few cars at auction in the past and just got lucky that these cars were clean and mechanically sound. I really was clueless as far as being able to detect paint damage including both sand lines and overspray. All these cars, except one, were sold �green� light, however, I never took advantage of the �post sale inspection� that indicates if any one repair costs greater than $400 but more importantly, it gives me the opportunity to uncover any major defects for 7 days. Wow! What a piece of valuable knowledge. I also feel so much more confident in the overall mechanical inspection, including taking notice of which dashboard indicator lights come on when turning the key and making certain they all go out immediately after starting a car, …

I can not recommend enough that any of your students who are really serious about this business invest the money to spend the 2 days with you. This is not a cost but a VERY inexpensive investment in one�s success. In addition, I just really enjoyed getting to know you and the time we spent brain storming about the different strategies was invaluable.


Thank you again!!

Mark Schwartz (TN)

“Recalibration” is George Dean’s most used word, and it is also the overall concept of his fantastic course. With so much information crossing from one spectrum to the other, George’ profound knowledge and insight calibrates anyone who is willing to make it in the car business.

George, we enjoyed the two day at the auction seminar, and, by the end of it, we felt calibrated to engage fully into the used car business. Thank you for all your help and transfer of knowledge. We will keep you posted on the development of our business.


Best regards,

Andrew Klein (Houston)

I have just arrived back home and can’t wait to start buying cars! Your 2 days at the Auction training was AWESOME! I recommend the training to everyone who is serious in starting in automobile investing. The training truly helps put a hands on learning experience to what your manuals teach. Also being able to meet you and ask many questions as well as get many suggestions was another valuable part of the training. I look forward to putting what I’ve learned into action and now feel I have the information I need to be sucessful either in my head or at my fingertips.


Take care and THANKS again!



“I recently attended George’s Two Days at the Auction training, and would like to say that I recommend it to others who are contemplating getting licensed as a dealer. George is very thorough in training you to inspect cars for damage, and to determine if a car is worth bidding on. I came away with confidence that I can go to a local auction, understand the process (and the auctioneers), and buy cars successfully.

George is also a wealth of information about setting up your business process, as well as Internet marketing! He’s a pleasant guy to hang out with too. I enjoyed our time at meals, and of course all the information I received about the business is invaluable. The fried jalapenos were great, and so was the cajun food we had. I’d come back to Dallas just for the food! One word of advice, stay at a hotel that’s relatively close to the auction as opposed to by the airport or somewhere else. Thanks George!” Dennis in California. Dennis’s website is “GetYourBestPrice.com”

George, I wanted to write and let you know that the “Two Days at the Auction” was completely worth every penny and more…much more. I must admit, I had my doubts about spending the money and time for the auction training and questioned whether it would be worth it. Well….thank God I went through with it. The training, coaching and personal attention you provided during these 2 days has easily given me a 2 to 3 year jump on the industry learning curve. Heck, by the 2nd day of my training I honestly had enough confidence to start bidding and buying that day!

As if the auction training wasn’t enough, you pressed on to educate me regarding some of the other major points of becoming a dealer. You’re truly something that is rarely found in any industry….an expert with the “heart of a teacher!” Priceless experience. God Bless you brother. J.Shelton”

Hey George, I would highly recommend the ‘Two Days at the Auction’ program for anyone planning to go into this business. Even if you have been in it for a while, it is well worthwhile because you will look with ‘fresh eyes’
and see some things you might have missed otherwise. George presents a fun and informative couple of days, and provides many insights into some of the challenges that will be faced. He will answer all the questions that you have and will bring up things you didn’t think of.

Unless you have been buying and selling vehicles for a living and using auctions to do so, George’s training WILL save you time and money. The cost of the training is easily recovered by the savings in two or three deals, and his organized and focused methods of appraising and evaluating vehicles are consistently revealing.

Above all, George makes it fun and fast-moving. He has not stopped enjoying it and he will get you excited about your new enterprise! Good Luck! Peter W. Robinson Movinmetal, Inc.

Hey George, I did have a blast at the auction! I enjoyed both ends of the experience; learning from you how to inspect the cars and understanding how the auction actually operates. I don’t see how someone could possibly learn this on their own.

You are a great teacher who not only possesses the knowledge and ability of the subject at hand, but most importantly, have the knack to teach it. You were very patient with me and I appreciate it. Like others have said before me, I don’t look at cars the same way any more. I too am looking for paint flaws, mismatched fender panels and the like as I sit at traffic lights!

Thanks so much for the Dallas experience, it was of great value for the price. The lessons I learned from you will be paid back many times over in the future I’m sure.
See you down the road!

Mike Adams

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